Independent · Issue 24 Field notes on machine intelligence Jul 12, 2026
AI + Search

Agentic Commerce: How AI Shopping Agents Decide What Brands to Recommend

AI shopping agents don’t browse — they filter on data quality before your brand story ever enters the picture. Consumer agentic shopping adoption jumps from 19% to 46% by end of 2026. Here’s what to audit now.

Fig. 01 — AI + Search