How retrieval, ranking, and the open web are being remade for an audience that increasingly reads with a model. Coverage of AI-native search, answer engines, zero-click results, and what it means to publish when your reader is an inference call.
What SEO Becomes When the Reader Is a Model
Structured data, citations, and the slow, quiet death of the keyword. The signals that once moved rankings now feed training sets — and the optimization playbook needs a full rewrite.
Why Your Docs Are Now an API
Documentation written for humans is being consumed by agents. The good docs already knew: tight structure, explicit examples, machine-readable policy. The rest are catching up.